• Critical Thinking Co. | 555 Fayetteville St., 3rd Floor | Raleigh, NC 27601

  • Phone: 919-244-3010

AANEM, in Coordination with Critical Thinking Co., Develops Exam to Assess Clinical Knowledge of Non-Clinicians

      Cary, NC, August 23, 2016 – Critical Thinking Co. (CTC), a life sciences-focused sales consulting, education, and development firm, and the American Association of Neuromuscular and Electrodiagnostic Medicine (AANEM) have worked closely with a leading biotherapeutics company to raise the bar for clinical aptitude of medical sales representatives in neuromuscular medicine. Upon review of a comprehensive training program CTC created for Grifols, AANEM prepared an exam to assess and recognize clinical expertise...

Part II: Somebody Listened…

  by Rick Bandy, President, CEO, Critical Thinking Co. Inc. Read on LinkedIn   Last week, I posed two questions about the Publicis/SERMO What Physicians Want surveys. Even when physicians are telling us what they want, the survey results suggest they may not be getting the help they need. But what if we really heeded the call and helped physicians help their patients? What would it take? And what would we get? One sales leader in particular banked…

Part I: Is Anybody Listening?

    by Rick Bandy, President, CEO, Critical Thinking Co. Inc. Read on LinkedIn The two linked articles raise two interesting questions.  In 2012, Publicis Touchpoint Solutions, a division of Publicis Healthcare, the largest health-oriented agency network in the world, and Sermo, the #1 social network for US doctors, co-released a study called What Physicians Want. The survey had one primary overarching message: physicians want to see sales professionals that can help them help their…