As President and Founder of Critical Thinking Co., Rick has more than 19 years of experience in the pharmaceutical and biotechnology industry. His extensive background — which includes clinical research, medical education, pharmaceutical sales and sales training, pharmacoeconomics, managed care marketing, business development, and management consulting — gives Rick a unique expertise in understanding and insight to winning strategies for training and development.
Rick is a respected and innovative leader in strategic learning, working with top-level managers and trainers at various companies to reinvent training. “It’s not about training people to do something. That doesn’t work. It’s teaching them to understand how to sell, how to be strategic, and how to succeed.”
Rick spent 6 years in oncology research at Scripps Clinic and Research Institute in San Diego and the Fred Hutchison Cancer Research Center in Seattle and 9 years at Glaxo Wellcome in various roles including sales. He has extensive sales training and marketing experience in a wide range of therapeutic areas, including oncology, CNS, infectious diseases, and neuroscience. Rick’s degree is in Molecular Biology from the University of Washington.
Rick is a dedicated family man, who enjoys traveling with his wife Michele and their children. Additionally, he is an avid runner and cyclist and loves to drive fast cars on the track when he gets the chance.
Dori oversees all medical writing and training content development for Critical Thinking Company. In addition to her primary involvement as a writer in numerous publications, Dori has over 9 years of experience creating education and training content for the biotech and pharmaceutical industries. This experience includes content development within a broad range disease states and products, delivered in a variety of educational formats, such as print, eLearning, and PowerPoint presentations.
Dori holds her team to high standards of delivery, recognizing that quality and clarity are essential. In addition, content must be relevant and delivered in a manner that facilitates learning.
“Content needs to be provided in a way that it will be understood, so that it can be applied when needed to solve a problem and really make an impact.”
Dori has an extensive clinical background in nursing that has provided her an excellent foundation for clinical expertise. This includes 17 years of clinical practice in oncology as an Oncology Clinical Nurse Specialist as well as faculty appointments at University of Rochester School of Nursing and Cancer Center. In addition, she has over 10 years of experience in general medicine, including the role of inpatient unit Nurse Manager. Dori received both her Bachelor’s and Master’s degree in Nursing from the University of Rochester.
For Dori, relaxing is enjoying the simple pleasures of conversation and laughter with good friends over a cup of strong coffee.
Susie has over 25 years of experience in accounting and finance. A dedicated and determined team member, she worked for 13 years with a local homebuilder, preparing and analyzing financials, reporting, supporting personnel and payroll.
Semi-retired, she came to Critical Thinking Company after being referred by another employee. “I believe accounting is a customer service department. The customers are the other employees. It’s up to me to support what they do.”
In her free time, Susie likes to knit, walk with friends, work on her tennis swing, and enjoy her Friday night pizza and beer with her husband.
Michelle began her career in 1997 and has worked in account management for three of the largest advertising agencies in the Research Triangle Park area: Rockett, Burkhead & Winslow; Howard, Merrell & Partners; and McKinney. There she honed her creative, marketing, and organizational skills.
She believes, “it’s important to have a diverse group of talented and smart people on your team. That’s how we get the best ideas to solve our clients’ needs.”
Michelle became familiar with the health care industry through clients such as Glaxo Wellcome, BlueCross BlueShield and A4 HealthSystems. She later founded a clothing line and gained valuable design, entrepreneurial, and sales experience. She approaches each account and new campaign by listening, analyzing and planning.
Michelle is a UNC-Chapel Hill graduate with a Department of Sociology degree that focuses on modern work environments and their social contexts, a minor in Business Administration, and an MBA from Appalachian State University. She contributes fresh ideas, a collaborative working style and attention to detail to every project.
When not at the office or with her family, you can find Michelle at a local dance school, where she is an instructor.
Every company has the person who makes everything run smoothly. For Critical Thinking Company, that’s Kristie. A North Carolina native, she has an excellent reputation for getting things done well and done right.
She began her career in new home construction in 1997. Filling many roles, she worked her way up from Administrative Assistant to Loan Processor, to Closing Coordinator to finally Design Consultant.
She started at Critical Thinking as a referral from a friend, starting as “just helping out for a while” to eventually becoming an indispensable part of the Critical Thinking team. “I believe that one person can be a change catalyst, a ‘transformer’ in any situation, in any organization.”
Kristie enjoys spending quality time with her terrific son and two sweet dogs.
As Critical Thinking Company’s Communications Writer/Interactive Coordinator, Sarah combines her skills and experience in editing, writing, and design to help the team produce functional and creative deliverables. She communicates project needs to outside designers, app and web developers, and clients, and ensures that final content is coherent and clean. When not writing and coordinating projects with CTC’s partners, Sarah is the software pro: she creates interactive web and print documents in Microsoft Office, Adobe Acrobat, Adobe Creative Suite, and Articulate Storyline, manages CTC social media, and solves the little tech mysteries that crop up in the office on a day-to-day basis.
Sarah is a graduate of Elon University with a Bachelor of Arts degree in English (Professional Writing and Rhetoric focus) and minors in communications, creative writing, and political science. At Elon, Sarah worked in both the Writing Center and the Center for Undergraduate Publishing and Information Design, which prepared her for all kinds of collaborative writing, editing, design, and tech projects.
At home, Sarah enjoys cooking, drawing, writing short stories, and relaxing with her family.