As President and Founder of Critical Thinking Co., Rick has more than 19 years of experience in the pharmaceutical and biotechnology industry. His extensive background — which includes clinical research, medical education, pharmaceutical sales and sales training, pharmacoeconomics, managed care marketing, business development, and management consulting — gives Rick a unique expertise in understanding and insight to winning strategies for training and development.
Rick is a respected and innovative leader in strategic learning, working with top-level managers and trainers at various companies to reinvent training. “It’s not about training people to do something. That doesn’t work. It’s teaching them to understand how to sell, how to be strategic, and how to succeed.”
Rick spent 6 years in oncology research at Scripps Clinic and Research Institute in San Diego and the Fred Hutchison Cancer Research Center in Seattle and 9 years at Glaxo Wellcome in various roles including sales. He has extensive sales training and marketing experience in a wide range of therapeutic areas, including oncology, CNS, infectious diseases, and neuroscience. Rick’s degree is in Molecular Biology from the University of Washington.
Rick is a dedicated family man, who enjoys traveling with his wife Michele and their children. Additionally, he is an avid runner and cyclist and loves to drive fast cars on the track when he gets the chance.
Dori oversees all medical writing and training content development for Critical Thinking Company. In addition to her primary involvement as a writer in numerous publications, Dori has over 9 years of experience creating education and training content for the biotech and pharmaceutical industries. This experience includes content development within a broad range disease states and products, delivered in a variety of educational formats, such as print, eLearning, and PowerPoint presentations.
Dori holds her team to high standards of delivery, recognizing that quality and clarity are essential. In addition, content must be relevant and delivered in a manner that facilitates learning.
“Content needs to be provided in a way that it will be understood, so that it can be applied when needed to solve a problem and really make an impact.”
Dori has an extensive clinical background in nursing that has provided her an excellent foundation for clinical expertise. This includes 17 years of clinical practice in oncology as an Oncology Clinical Nurse Specialist as well as faculty appointments at University of Rochester School of Nursing and Cancer Center. In addition, she has over 10 years of experience in general medicine, including the role of inpatient unit Nurse Manager. Dori received both her Bachelor’s and Master’s degree in Nursing from the University of Rochester.
For Dori, relaxing is enjoying the simple pleasures of conversation and laughter with good friends over a cup of strong coffee.
Susie has over 25 years of experience in accounting and finance. A dedicated and determined team member, she worked for 13 years with a local homebuilder, preparing and analyzing financials, reporting, supporting personnel and payroll.
Semi-retired, she came to Critical Thinking Company after being referred by another employee. “I believe accounting is a customer service department. The customers are the other employees. It’s up to me to support what they do.”
In her free time, Susie likes to knit, walk with friends, work on her tennis swing, and enjoy her Friday night pizza and beer with her husband.
Michelle began her career in 1997 and has worked in account management for three of the largest advertising agencies in the Research Triangle Park area: Rockett, Burkhead & Winslow; Howard, Merrell & Partners; and McKinney. There she honed her creative, marketing, and organizational skills.
She believes, “it’s important to have a diverse group of talented and smart people on your team. That’s how we get the best ideas to solve our clients’ needs.”
Michelle became familiar with the health care industry through clients such as Glaxo Wellcome, BlueCross BlueShield and A4 HealthSystems. She later founded a clothing line and gained valuable design, entrepreneurial, and sales experience. She approaches each account and new campaign by listening, analyzing and planning.
Michelle is a UNC-Chapel Hill graduate with a Department of Sociology degree that focuses on modern work environments and their social contexts, a minor in Business Administration, and an MBA from Appalachian State University. She contributes fresh ideas, a collaborative working style and attention to detail to every project.
When not at the office or with her family, you can find Michelle at a local dance school, where she is an instructor.
Kim Lilienthal is the Writing & Editing Specialist at Critical Thinking Company, primarily working with instructional writing, communications writing, and programming for interactive eLearning courses. When doing instructional writing and editing for eLearning courses or in-person workshops, Kim uses her background in higher education, experiential learning, and professional writing to ensure the information is applicable, transferrable, and accessible for diverse learners. Her favorite part of any writing project is strategic problem solving – she enjoys finding a textual or visual solution that fills a gap and meets a client’s needs.
Kim has a Bachelor of Arts degree in English Professional Writing & Rhetoric from Elon University and a Master of Arts degree in English Rhetoric and Composition from NC State University. Prior to joining the CTC team, Kim taught first-year composition at NC State and worked in new student programs at Elon University, both of which provided her with a strong foundation in pedagogy, instruction, and facilitation.
Outside the office, Kim is often working out, reading mystery novels, or spending time with friends at a local trivia night.
Rob has more than 15 years of project management, strategic thinking, and creative leadership experience in the development of innovative training and marketing programs for a wide variety of leading pharmaceutical and biotech companies. Prior to joining Critical Thinking Co., Rob held roles with increasing responsibility in corporate, agency, and academic settings.
Rob makes sure that the goals and expectations of CTC clients are both met and exceeded. His leadership, team building, strategic problem solving, project implementation, and communication skills ensure that client projects move efficiently from conceptualization and development to final production and client delivery.
Rob has extensive experience in the pharmaceutical and biotech industry. Rob began his career with Schering-Plough Pharmaceuticals as a sales representative and then worked in the home office as a sales training manager. In this role, Rob was responsible for new hire and advanced representative training, as well as marketing support in four therapeutic areas. Rob was also responsible for district manager training, specialty and contract sales force integration, and new product introductions.
When Rob is not thinking about and managing innovative training and marketing programs, he enjoys riding his vintage motorcycle and photographing the beautiful state of North Carolina.