• Critical Thinking Co. | 555 Fayetteville St., 3rd Floor | Raleigh, NC 27601

  • Phone: 919-244-3010

Team Tuesday: Michelle

Michelle is Critical Thinking Co.’s Chief Operating Officer. Describe your typical work week. There’s no such thing – it’s one of my favorite things about my work week. What’s your favorite part of the account management process? Planning. With good upfront planning, so many cool things can be accomplished. A large part of my role is meeting with the team to plan and constantly reevaluate projects. How do you take your coffee? I take it with cream….

Team Tuesday: Taylor

Taylor is Critical Thinking Co.’s Junior Writer and Editor. What is your role within Critical Thinking Co.? Being the Junior Editor and Writer, I work mainly with content development editing and updating materials. A large part of that role involves supporting our content development team so they can focus on developing materials for our clients. I also develop and create content for our social media pages. What’s the best part about being an editor and writer?…

Team Tuesday: Dori

Dori is Critical Thinking Co.’s Director of Content Development. How long have you been with Critical Thinking Co.? How has your role shifted since you joined back in 2008? I started working for CTC in 2008, so I’ve been here for 9 years. Over the years, my role has shifted from primarily medical writing to instructional design and content development. How do you take your coffee? Black with a little bit of stevia. Favorite weekend…

Team Tuesday: Rick

Rick is the Founder, Chief Executive Officer, and Chief Strategist at Critical Thinking Co Describe your typical work week. I typically spend about 30-60% of my time working with clients on brand, sales, and training strategies. This varies depending on where the projects are. Brand strategy consulting focuses  on sorting through the melee of old (and somewhat presumptuous) tactics; some of these tactics still work, while others need to be challenged in terms of their value….

Team Tuesday: Kim

Kim Lilienthal is Critical Thinking Co.’s Writing & Editing Specialist Describe your role in Critical Thinking Co. As the Writing & Editing Specialist, I primarily do instructional writing and business communications. I work with Dori, our instructional designer, to think about how an eLearning course or training program can be constructed to best facilitate learning and success, and then I work on creating user-friendly and informative deliverables. What’s the best part about being a Writing...

Part II: Somebody Listened…

  by Rick Bandy, President, CEO, Critical Thinking Co. Inc. Read on LinkedIn   Last week, I posed two questions about the Publicis/SERMO What Physicians Want surveys. Even when physicians are telling us what they want, the survey results suggest they may not be getting the help they need. But what if we really heeded the call and helped physicians help their patients? What would it take? And what would we get? One sales leader in particular banked…

Part I: Is Anybody Listening?

    by Rick Bandy, President, CEO, Critical Thinking Co. Inc. Read on LinkedIn The two linked articles raise two interesting questions.  In 2012, Publicis Touchpoint Solutions, a division of Publicis Healthcare, the largest health-oriented agency network in the world, and Sermo, the #1 social network for US doctors, co-released a study called What Physicians Want. The survey had one primary overarching message: physicians want to see sales professionals that can help them help their…