But with medicine becoming increasingly complex and specialized, HCPs don’t have the time or the energy to sit through more product-driven data dumps. They need more than data and information – they need partners in patient care.
Active Influence™ is Critical Thinking Co.’s proprietary selling framework, designed to help your sales professionals become confident, capable experts who pursue positive outcomes for healthcare providers, patients, and your business. Our customer- and patient-centered approach emphasizes critical thinking and problem solving skills so that your employees can adapt to any healthcare sales scenario and serves as a collaborative, goal-focused alternative to the traditional step-by-step selling model.
Active Influence trains your sales teams to:
- Establish mutually-beneficial goals with customers that support their patients, practice, or institution
- Link customer-centric goals with actions
- Leverage relevant information and data to support actions
- Address barriers to actions and reinforce HCP actions related to patient outcomes
- Use every customer engagement to move the customer forward
Our interactive, multi-faceted training program includes:
- Quick Reference Guide
- Workbook for individualized practice